![]() Finally, the Ch'King Deluxe comes with the standard, non-spicy fried chicken as well as lettuce and tomato, but no pickles, according to the release.īurger King claims that the crispy breading is what makes the sandwich exceptional. The Spicy Ch'King sports all of the same goods, but with a spicy glaze. The standard Ch'King is simple-served on a toasted potato bun with pickles and a signature sauce. While it remains to be seen if it was worth the wait, Burger King does a good job making a case for the new sandwich, which you can order three ways: the default, a spicy version, or a deluxe version. Why'd it take so long? As BK puts it in a press release, " We committed to not half a**ing our sandwich, and we meant it." Well then, your highness. On Wednesday, Burger King announced its new and improved fried chicken sandwich-officially dubbed the Ch'King-will arrive on the menu nationwide on June 3, which if you've counting (no? just us?), is more than a year and nine months since Popeyes first debuted its sensational chicken sandwich. One of the biggest burger peddlers in the game, however, has been notably absent from the chicken wars that have raged on and off since late 2019: Burger King. CNN Sans ™ & © 2016 Cable News Network.If you tried to name all the fast food chains that have launched new chicken sandwiches to compete with Popeyes over the last year and a half, you'd be at it for a while. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account ![]() The sandwich will be priced between $3.99 and $4.99 depending on the market, Doty said. “We feel confident in our ability to supply our launches.” The phased rollout also gave employees time to get used to the process of preparing the new sandwich, Doty said. “We have used the time … to lock up our supply chain,” she said. ![]() But the brand has secured its chicken supply during the phased rollout, she said. Burger King is “not immune” to those challenges, said Doty. The campaign comes at a time when chicken supplies are limited. Now that the sandwich is officially here, the brand plans to raise awareness and drive sales with a special offer: From June 3 until June 20, customers who order a Ch’King through Burger King’s website or app will get a Whopper for free To help distinguish the product, Burger King also renamed the sandwich, calling it the Ch’King (previously, it had been referred to as the hand-breaded crispy chicken sandwich.) Burger Kingīurger King worked on its sandwich for about two years before bringing it to market, Ellie Doty, chief marketing office for Burger King North America, told CNN Business. ![]() Burger King hopes ts new crispy chicken sandwich to compete with rivals in a crowded market. ![]()
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